Kindness encompasses the interpersonal qualities of being friendly, generous and considerate, according to Viktoria Darabi, Founder of Savvy and Successful and Business Connect. Kindness is also associated with affection, gentleness, warmth, concern and care. Kindness is not weakness, as effective application requires conscious and consistent application of personal resources to others.

Research has shown practising kindness brings about sustained well-being and is the most important predictor of satisfaction and stability in a marriage. Heightening your observation skills to identify people in need and how you can offer them a helping hand creates a sense of community and makes good business sense.

There is an old marketing adage that says “people buy from people they like.” Just as we are drawn to and trust the kind people in our personal lives, we do the same in business. Home care users are spoiled for choice today and this is why we talk about the importance of differentiating our brand from others. When everybody is doing everything right, your business can stand out by practising its own brand of kindness.

Simple acts you can employ are making eye contact, a smile, learning and using someone’s name, a kind word, asking a client about their day, opening a door, or helping carry a heavy load. Our staff need to be attentive and fully engaged with the person they are serving. They need to say “please” and “thank you”. Their verbal and non-verbal cues should say, “I am pleased to be here with you.”

In business, the kindness of going the extra mile is giving clients more than they are paying for or expect. Build a team that are in-tune to people, observant and love to serve clients. This kind of team naturally builds relationships with clients and are better able to see opportunities to do more than expected.

The courage to give and receive truthful feedback is a key component of humility and kindness. If a mistake is made, own up to it. A bad experience can be converted from potentially bad reviews to raving fans. Empower your team to right a bad experience and when they do, the generosity of kindness dictates it exceed the loss your client experienced.

Kindness is a willingness to full-heartedly celebrate someone else’s successes and to be openly happy for the other person. Share your team’s accomplishments or life events and recognise outstanding team members publicly so they feel appreciated. Do it in creative ways and not just by a photo on the wall. Celebrate client’s birthdays by giving them an unexpected gift on their special day.

Kindness also includes being kind to yourself. Separating business and personal time, prioritising time with family or friends, disconnecting from devices and scheduling short breaks away will help avoid exhaustion or burn

out. Plan to be kind to yourself.